An independent agent in a small Arizona market
Trisha is an independent agent in Arizona.
Her market is small. There are fewer people to reach with ads than in a large metro area, and fewer buyers and sellers overall.
She works with buyers, including people relocating to the area and cash buyers.
Unsure a small market could support it
When we first started, Trisha was hesitant and nervous.
Her question was whether a market her size could support this kind of system. A smaller market means fewer people to advertise to, and she was not sure enough serious buyers and sellers would come through to make it worth it.
The same setup and the same 6 points
We launched Trisha's campaign from her own ad account.
Our in-house sales team called every lead. Each one was qualified on 6 points: budget, timeframe, motivation, financial status, search criteria, and not already working with another agent. Only the buyers and sellers who met all 6 were transferred to Trisha live on the phone. If a transfer missed one of the 6, we replaced it free. Every call was recorded.
Our team also checked in with her every couple of weeks to see how things were going.
There was no separate small-market version of the setup. She got the same process and the same standard as every other partner.
A first buyer who had rented for a year to be sure
Her first live transfer came about three weeks after launch. He was a buyer in the $700K range who had sold his home in California and rented in her area for a year to be sure. When our team reached him, he was ready to buy, and we transferred him to Trisha.
Two months after launch, Trisha had 6 live opportunities. They included multiple cash buyers and a $1.2M buyer. The others ranged from $350K to $700K. Together they came to $3.9M in volume.
Three months in, she closed her first deal with us at $415,000. Her second was under contract at $1,375,000. Together the two deals came to about $39,950 in commission. Total ad spend to that point was $2,849.
Later transfers included a roughly $2M cash buyer. In one two-week stretch, we transferred her an $800K cash buyer, a $780K cash buyer and a $425K buyer. Another was a $700K to $1M buyer moving within a month.
The receipts
Pulled from our internal wins channel and client messages. Client names redacted.
70 live transfers and still active
In about 10 months, we delivered 70 live transfers to Trisha, 31 of them in her first 6 months. Her campaign is still active.
Her first two deals, one closed at $415,000 and one under contract at $1,375,000, came to about $39,950 in commission on $2,849 in ad spend.
“They reach out to you every couple of weeks and touch base with you to see how things are going. They really do know what they're doing, and they really can help you.”
Trisha, on video
Many of the buyers who came through were cash buyers.
On video, she talked about our team checking in with her and said she would recommend us anytime to anyone.
The timeline
- LaunchCampaign launched from Trisha's own ad account.
- About 3 weeks inFirst live transfer: a $700K-range buyer who had sold in California and rented locally for a year.
- 2 months in6 live opportunities, including multiple cash buyers and a $1.2M buyer: $3.9M in volume.
- 3 months inFirst deal closed at $415,000; second under contract at $1,375,000; about $39,950 in commission on $2,849 in ad spend.
- First 6 months31 live transfers delivered.
- About 10 months70 live transfers delivered. Still active.
“They really do know what they're doing, and they really can help you. So I would recommend them anytime to anyone.”
Trisha, independent agent, Arizona