Years of tire kickers from lead gen companies
Karin is an independent agent in Florida. She works with buyers and sellers.
Before she came to us, she had spent years buying leads from different lead gen companies. She said the leads were nothing but tire kickers. The companies changed, but the result did not.
By the time we spoke with her, she was about ready to give up on finding a lead source that worked.
She did not expect online leads to work
Karin's concern was simple. Online leads had not worked for her before, and she had tried more than one company.
What she wanted was buyers and sellers who were actually willing to work with her, and a team that would listen to what she needed instead of sending names and stopping there.
Her own ad account, our team on the phones
We launched Karin's campaign from her own ad account.
Our in-house sales team called every lead. Each one was qualified on 6 points: budget, timeframe, motivation, financial status, search criteria, and not already working with another agent. Only the buyers and sellers who met all 6 were transferred to Karin live on the phone. If a transfer missed one of the 6, we replaced it free. Every call was recorded.
“They listen to what I need, what I want. They're able to make changes as we go with the ads to actually make it work.”
Karin, on video
We also adjusted the ads as the campaign ran, based on what Karin told us she needed.
A buyer consultation that became a $1.2M listing
Her first live transfer came about a month after launch.
In her first month of transfers, one came in as a buyer. After the consultation, Karin wrote to us: "Just so you know, she came as a buyer, but the consultation was to list her house. She loved me." The seller wanted to list at $1.2M, which Karin thought was high. The same client also planned to buy an $800K home, with Karin on that side too. "We hopefully double dip this one," she wrote.
“They talk to all those leads and only transfer the ones that are actually willing to work, which is amazing. It saves me so much time.”
Karin, on video
About 3 months after launch, she signed another listing at $750K, which she said she was "pushing to the highest." Around the same time, our team counted $1.3M in volume from one of her clients. A buyer also signed a buyer agreement with her. Karin's message was "Now time to find a home!"
Four months in, she recorded a video for us. She said her pipeline was filling up with buyers and sellers willing to start working in the next three, six or twelve months. In a later recorded conversation, she said a client had signed a listing at the full six percent, and she described "three something million in the pipeline."
The receipts
Pulled from our internal wins channel and client messages. Client names redacted.
$36,000 in GCI in 28 days and 37 live transfers
Karin had $36,000 in GCI in her first 28 days.
In about 6 months, we delivered 37 live transfers to her. Each one was qualified on the same 6 points before it reached her phone.
On video, she said she would not make another move to another company. She now gets connected with motivated buyers and sellers every month.
The timeline
- LaunchCampaign launched from Karin's own ad account.
- About 1 month inFirst live transfer.
- First 28 days$36,000 in GCI. A buyer transfer becomes a $1.2M listing conversation plus an $800K purchase.
- About 3 months inAnother listing signed at $750K, and $1.3M in volume from one client.
- 4 months inKarin records her video: her pipeline is filling up with buyers and sellers.
- About 6 months37 live transfers delivered.
“It saves me so much time, and I wouldn't make another move to another company.”
Karin, independent agent, Florida