A referral business that had hit a ceiling
Haley is an agent in Florida with her own team.
She had a solid foundation. Her business came from her sphere and referrals, and that business kept her team working.
It had also hit a ceiling. New business came in only as fast as her sphere and referrals produced it. She had no separate source of buyers and sellers that she could turn up when she wanted more.
More business without replacing what she had built
Haley was not struggling when she came to us. She came to grow.
She wanted to grow past the ceiling of her sphere and referral business, without replacing it. She wanted a steady baseline of new business every month, on top of the clients who already came to her through people she knew.
Relocation and new-build campaigns on top of her referrals
When Haley partnered with us, we set up our system on top of what she had already built.
Ads ran from her own ad account. Our in-house sales team called every lead and qualified each one on 6 points: budget, timeframe, motivation, financial status, search criteria, and not already working with another agent. Buyers and sellers who met all 6 were transferred to Haley live on the phone. If a transfer missed one, it was replaced free. Every call was recorded.
Florida was seeing a large migration, with many people moving from New York. We built a relocation campaign aimed at those buyers. After that, we ran a campaign for a new-build development.
Her referral business kept running the way it always had. The live transfers came in alongside it.
14 transfers in 3 weeks, many of them cash buyers
Three weeks after the relocation campaign launched, Haley had 14 qualified live transfers. A lot of them were cash buyers. Together they represented $4.4M in volume passed off to her.
The transfers included a seller with a home estimated at $1.85M to $2M, an all-cash buyer from New York looking for a beach vacation home in Florida in the $3.5M range, and a $700K cash buyer who signed a buyer broker agreement the same day. Haley wrote to us: "The last few calls that have come in are incredible leads!"
“He's ready to sign a buyer broker agreement, so I'm sending it over. We're going to get it done.”
Haley, Florida
During the new-build campaign, she was scheduling in-person appointments almost every other day.
Not every transfer was ready to transact right away. One seller was not ready to sell. Haley built trust with him, and he had her list his property for lease. He also lined her up to sell two more condos later.
The receipts
Pulled from our internal wins channel and client messages. Client names redacted.
$240,000 in GCI in 1 year, still active over 2 years in
In 1 year, Haley did $240,000 in GCI.
She is still a partner, over 2 years in. In that time, we have delivered 151 live transfers to her.
Her sphere and referral business continues alongside the live transfers. The campaigns now give her a baseline of new business every month that does not depend on referrals alone.
The timeline
- StartHaley partners with Ablaze. We set up our system on top of her existing business.
- Relocation campaign, week 314 qualified live transfers and $4.4M in volume passed off, a lot of them cash buyers.
- Year 1$240,000 in GCI.
- About 2 years inStill active, with 151 live transfers delivered.
“The last few calls that have come in are incredible leads!”
Haley, in a message to the Ablaze team