All of her business came from her sphere
Jessica is an associate broker in Arizona. The average home price where she works is around $500k.
All of her business came from her sphere. Because of that, she had no control over deal size. The size of each deal depended on who in her sphere needed to buy or sell.
She had no steady way to reach luxury buyers and sellers outside of the people she already knew. Her sphere kept her busy, but it did not let her choose the price point of her clients.
She wanted luxury clients and had no time to call leads
What she wanted from the partnership was clear: more luxury buyers and sellers.
She was also still serving her sphere business. She did not have time to call leads all day, so any new source of clients had to work without her on the phone.
3 weeks of split tests, then follow up by our team
Her market was highly competitive. We split tested ads for 3 weeks before finding a campaign that performed. After that, luxury buyer leads came in for less than $6 each. The ads ran from her own ad account.
Our in-house sales team took over all follow up. We knew exactly which clients she wanted, and we only passed off her ideal clients. Each lead was qualified on 6 points: budget, timeframe, motivation, financial status, search criteria, and whether they were already working with another agent. She got each buyer or seller live on the phone.
If a transfer missed one of the 6 points, we replaced it free. Every call was recorded.
Jessica spent her time with the clients we passed her, not on the follow up calls. That let her keep serving her sphere business at the same time.
A listing at 455k and buyers at $800K to $1M
She went the extra mile with the clients we passed her. She took them to lunch and built real relationships.
She sent our team updates as business came in. One message read, "Just took a listing from FB!" They were listing the home at 455k.
“Out with buyers from our ads now. 800-1m price point!”
Jessica, in a message to our team
Another message came while she was out showing luxury buyers from our ads.
The receipts
Pulled from our internal wins channel and client messages. Client names redacted.
Over $3.5M added to her pipeline in 4 months
After 4 months working together, over $3.5M in volume had been added to her pipeline, with the campaign focused only on luxury clients.
That is pipeline volume, not closed sales. In her video, she said she had a listing closing in a couple of weeks, was working with another million dollar buyer, and had a few other clients on a longer term pipeline.
“I have a listing that's going to be closing here in a couple weeks. I'm working with another million dollar buyer and have a few other clients who are on a longer term pipeline.”
Jessica, associate broker, Arizona
She said she had been really happy with the results.
The timeline
- StartJessica starts with Ablaze, aiming for luxury buyers and sellers.
- Weeks 1 to 3Ads are split tested in a highly competitive market.
- After week 3A winning campaign is found. Luxury buyer leads come in for less than $6 each.
- Month 4Over $3.5M in volume added to her pipeline.
“I've been really happy with the results that we've gotten.”
Jessica, associate broker, Arizona