Mike is originally from Atlanta, GA and has been living in Orlando since 2004. Upon moving to Florida he immediately started work within the Disney College Program and fell in love Disney's superiority in Guest Service, Quality and Entertainment. His passion for real estate started at an early age and has spurred him to personally buy, sell and invest in various forms of real estate. Mike leads the Team in helping their clients find the BEST property at the BEST price with the BEST protection.
The marketing world is very similar to the real estate industry in the sense that most companies will promise you the world and almost always underdeliver. We all know about the agents that promise they can sell a house for more than it's worth just to get the listing, then tell the seller that it's their fault because they "didn't stage the house right" when the property doesn't sell. Well a lot of marketing agencies promise they can bring you "quality leads" if you just give them a couple grand every month, then when the leads suck they blame you for not calling the leads 10 times a day or tell you you're bad at sales.
The MC Team has cycled through dozens of these scammy marketing agencies and almost every time it resulted in...
Hours wasted calling junk leads
Thousands of dollars wasted on ads
Destroyed trust in the digital marketing industry
After observing what systems and processes the MC Team was using before partnering with us, we noticed a few issues with their current structure that we've also seen in dozens of other agents.
Inconsistent Closings
Using overpriced shared lead sources such as Zillow/Realtor.com
Uncalled leads in their system and little to no long term lead follow-up
By installing our trademarked Pipeline Accelerator and adjusting it to fit their business model perfectly. We were able to build them a timeless system that operated like a money multiplier. The process went like this...
Every market is going to react differently to the ads we put out. While most companies just blindly run campaigns and hope for the best, we split tested multiple proven ads to find the one that resonated with their market the most. Resulting in a cheaper cost per lead (CPL)
Split Test
Analyze the Data
Adjust Accordingly
Now that we we're generating a high volume of leads at a low cost per lead. The last thing the Team wanted to do was spend another 2-4 hours a day calling all the new leads to find the ones that want to actually make a transaction. So we did it for them with our 100% USA based, real estate ISA team...
Called new leads within minutes of them coming into the system to increase connection rates
Prequalified each lead before conducting a live transfer to the Jones Team to ensure high-quality leads that are more likely to convert into deals
Detailed call reports with a 1-10 Scale Strict Quality Rating
According to the NAR (national Association of Realtors) it takes on average 6-8 dials to actually connect with a prospect and even after that, only 5% of online leads convert on the spot. This is why they say "the fortune is in the follow-up." But follow-up was exhausting and time consuming for the busy agents on the MC Home Team. So we did it for them.
Made 5-7 follow-up calls to leads within the first week
Followed up on multiple channels via phone call, email, and text.
Continue to follow up with each lead for a 12+ month period
Once we had our 3 step process locked in, the results were unheard of...⬇️
%1538 (ROAS) Return on Ad-Spend
+$41,500 added in (GCI) Gross Commission Income
+14.2 hours/week NOT SPENT CALLING LEADS
In a matter of just over a month the Jones Team went from hopping between lead-gen companies and hemorrhaging thousands in ad-spend every single month to now owning a system outright that they have 100% control over and can put X dollars in and get a predictable X dollars out. This is allowing them to intentionally scale at a rapid rate and take serious market share in an extremely competitive market shift.
Over the last 18 years Traci and her team have been recognized in the top .01% of Multiple Listing Service (MLS), specializing in helping Buyers, Sellers and Investors achieve their dreams through Real Estate in the Tucson area. They have managed to take huge marketshare in southern AZ market while maintaining a flawless 5 star reputation.
The marketing world is very similar to the real estate industry in the sense that most companies will promise you the world and almost always underdeliver. We all know about the agents that promise they can sell a house for more than it's worth just to get the listing, then tell the seller that it's their fault because they "didn't stage the house right" when the property doesn't sell. Well a lot of marketing agencies promise they can bring you "quality leads" if you just give them a couple grand every month, then when the leads suck they blame you for not calling the leads 10 times a day or tell you you're bad at sales.
The Jones Team has cycled through dozens of these scammy marketing agencies and almost every time it resulted in...
Hours wasted calling junk leads
Thousands of dollars wasted on ads
Destroyed trust in the digital marketing industry
After observing what systems and processes the Jones Team was using before partnering with us, we noticed a few issues with their current structure that we've also seen in dozens of other agents.
Inconsistent Closings
Using overpriced shared lead sources such as Zillow/Realtor.com
Uncalled leads in their system and little to no long term lead follow-up
By installing our trademarked Pipeline Accelerator and adjusting it to fit their business model perfectly. We were able to build them a timeless system that operated like a money multiplier. The process went like this...
Every market is going to react differently to the ads we put out. While most companies just blindly run campaigns and hope for the best, we split tested multiple proven ads to find the one that resonated with their market the most. Resulting in a cheaper cost per lead (CPL)
Split Test
Analyze the Data
Adjust Accordingly
Now that we we're generating a high volume of leads at a low cost per lead. The last thing the Jones Team wanted to do was spend another 2-4 hours a day calling all the new leads to find the ones that want to actually make a transaction. So we did it for them with our 100% USA based, real estate ISA team...
Called new leads within minutes of them coming into the system to increase connection rates
Prequalified each lead before conducting a live transfer to the Jones Team to ensure high-quality leads that are more likely to convert into deals
Detailed call reports with a 1-10 Scale Strict Quality Rating
According to the NAR (national Association of Realtors) it takes on average 6-8 dials to actually connect with a prospect and even after that, only 5% of online leads convert on the spot. This is why they say "the fortune is in the follow-up." But follow-up was exhausting and time consuming for the busy agents on the Jones Team. So we did it for them.
Made 5-7 follow-up calls to leads within the first week
Followed up on multiple channels via phone call, email, and text.
Continue to follow up with each lead for a 12+ month period
Once we had our 3 step process locked in, the results were unheard of...⬇️
%7490 (ROAS) Return on Ad-Spend
+$34,275 added in (GCI) Gross Commission Income
+14.2 hours/week NOT SPENT CALLING LEADS
In a matter of just over a month the Jones Team went from hopping between lead-gen companies and hemorrhaging thousands in ad-spend every single month to now owning a system outright that they have 100% control over and can put X dollars in and get a predictable X dollars out. This is allowing them to intentionally scale at a rapid rate and take serious market share in an extremely competitive market shift.
Taking on 4 agents per month MAX
Taking on 4 agents per month MAX